The global marketing imperative: Positioning your company for the new world of business: Michael R. Czinkota, Ilkka A. Ronkainen and John J. Tarrant NTC Business Books, Lincolnwood, Illinois, USA, ISBN 0-8442-3550-4
- 作者Claude Cellich
- 卷第6卷
- 期第4期
- 印刷ISSN0969-5931
- 文件大小163.70KB
- 发表时间1997
- DOI10.1016/s0969-5931(97)00015-2
- 页码447-448
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