Executive Insights: Managing the Transnational Value Chain—Strategies for Firms from Emerging Markets
Craig, C. Samuel; Douglas, Susan P.
- 期刊名称Journal of International Marketing
- 作者Craig, C. Samuel; Douglas, Susan P.
- 卷第5卷
- 期第3期
- 印刷ISSN1069-031X
- 电子ISSN1547-7215
- 文件大小1248.85KB
- 发表时间1997-09
- DOI10.1177/1069031X9700500306
- 页码71-84