Using humorous programs as a vehicle for humorous commercials
- 作者SD Perry; SA Jenzowsky; CM King; H Yi; JB Hester; J Gartenschlaeger
- 卷第47卷
- 期第1期
- 印刷ISSN0021-9916
- 电子ISSN1460-2466
- 文件大小159.28KB
- 发表时间1997
- DOI10.1111/j.1460-2466.1997.tb02691.x
- 页码20-39
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