Reviews of books
- 作者Victoria L. Crittenden; Simon J. Bell; Cornelia Dröge; Steven A. Frankforter; Deborah L. Cowles; Kenneth Day
- 卷第26卷
- 期第4期
- 印刷ISSN0092-0703
- 电子ISSN1552-7824
- 文件大小660.02KB
- 发表时间1998-1
- DOI10.1177/0092070398264007
- 页码350-355
Marketing strategy and the internet: An organizing frameworkP. Rajan Varadarajan; Manjit S. Yadav · 2002
Understanding product migration to the electronic marketplace: A conceptual frameworkManjit S. Yadav; P. Rajan Varadarajan · 2005
First-mover advantage in an Internet-enabled market environment: conceptual framework and propositionsRajan Varadarajan; Manjit S. Yadav; Venkatesh Shankar · 2008
Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research DirectionsRajan Varadarajan; Raji Srinivasan; Gautham Gopal Vadakkepatt; Manjit S. Yadav; Paul A. Pavlou; Sandeep Krishnamurthy; Tom Krause · 2010
How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic MarketplacePranjal Gupta; Manjit S. Yadav; Rajan Varadarajan · 2009
Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten YearsRajan Varadarajan; Manjit S. Yadav · 2009