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To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials

To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials

Siddarth, S.; Chattopadhyay, A.
  • 作者Siddarth, S.; Chattopadhyay, A.
  • 卷第17卷
  • 期第2期
  • 印刷ISSN0732-2399
  • 电子ISSN1526-548X
  • 文件大小137.65KB
  • 发表时间1998
  • DOI10.1287/mksc.17.2.124
  • 页码124-138
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