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Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization

Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization

Günther Botschen; Andrea Hemetsberger

作者Günther Botschen; Andrea Hemetsberger
卷第42卷
期第2期
印刷ISSN0148-2963
文件大小217.07KB
发表时间1998
DOI10.1016/s0148-2963(97)00116-1

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