Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction
- 期刊名称Journal of Marketing Research
- 作者Susan M. Broniarczyk, Wayne D. Hoyer and Leigh McAlister
- 卷第35卷
- 期第2期
- 印刷ISSN0022-2437
- 文件大小2284.86KB
- 发表时间1998-05
- DOI10.2307/3151845
- 页码166-176
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