On the Heterogeneity of Demand
- 期刊名称Journal of Marketing Research
- 作者Greg M. Allenby, Neeraj Arora and James L. Ginter
- 卷第35卷
- 期第3期
- 印刷ISSN0022-2437
- 文件大小779.23KB
- 发表时间1998-08
- DOI10.2307/3152035
- 页码384-389
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