海量图书期刊资源,随时随地畅享阅读乐趣
Marketing Research for the Small CompanyMulvihill, Donald F. · Journal of Marketing · 1951
The Teaching of Marketing Research in Relation to Industry NeedsDonald Blankertz, Robert Ferber, Donald F. Mulvihill and Harry B. Roggenburg · Journal of Marketing · 1957
Bibliography on domestic marketing systems abroadDonald F. Mulvihill · 1963
Book reviewsNaresh K. Malhotra; Richard K. Robinson; Donald F. Mulvihill; Margo Brousseau-Poulin; Boris W. Becker; Jacqueline Mondy; Edward J. Ryan; Larry S. Lowe · 1981
Agricultural Marketingby Frederick L. ThomsenReview by: Donald F. Mulvihill · Southern Economic Journal · 1952
Vertical Integration in Marketingby Nugent WeddingReview by: Donald F. Mulvihill · Southern Economic Journal · 1953
Roles and Relations in Economic ProcessesReview by: Donald F. Mulvihill · Journal of Marketing · 1969
The Industrial Storeby Ole S. JohnsonReview by: Donald F. Mulvihill · Southern Economic Journal · 1953
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013