Theory and measurement of consumer innovativeness
- 期刊名称European Journal of Marketing
- 作者Goldsmith, Ronald E.; d’Hauteville, François; Flynn, Leisa R.
- 卷第32卷
- 印刷ISSN0309-0566
- 文件大小236.31KB
- 发表时间1998-04
- DOI10.1108/03090569810204634
- 页码340-353
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