Case study: Doing a market assessment for an unfamiliar product
- 期刊名称Journal of Marketing Practice: Applied Marketing Science
- 作者Dawes, John G.
- 卷第4卷
- 期第8期
- 印刷ISSN1355-2538
- 文件大小52.34KB
- 发表时间1998-12
- DOI10.1108/eum0000000004543
- 页码221-230
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