P
earls
- 期刊名称The Physician and Sportsmedicine
- 作者Sallis, Robert E.; Lovell, Marl; Bajaj, Asha; Rodansky, Basil; Earnest, Robert R.
- 卷第26卷
- 期第1期
- 印刷ISSN0091-3847
- 电子ISSN2326-3660
- 文件大小4328.27KB
- 发表时间1998-01
- DOI10.1080/00913847.1998.11440311
James D. Ellsworth, 1863–1940: PR pioneerGriese, Noel L. · Public Relations Review · 1978
The people factor: Managing the human climateGriese, Noel L. · 1975
Rosser Reeves and the 1952 Eisenhower TV Spot BlitzNoel L. Griese · Journal of Advertising · 1975
Rosser Reeves and the 1952 Eisenhower TV Spot BlitzGriese, Noel L. · Journal of Advertising · 1975
Running Ike's radio-TV campaign in 1952Griese, Noel L. · Public Relations Review · 1976
Advertising: Its Role in Modern Marketingby S. Watson Dunn; Arnold M. BarbanReview by: Noel L. Griese · Journal of Advertising · 1974
AT&T: 1908 Origins of the Nation's Oldest Continuous Institutional Advertising CampaignNoel L. Griese · Journal of Advertising · 1977
Advertising and Consumer BehaviorDaniel K. Stewart · Journal of Advertising · 1974
PR Perspectives for AdvertisersWalter J. Walsh · Journal of Advertising · 1975
Antecedents of True Brand LoyaltyKim, Jooyoung; Morris, Jon D.; Swait, Joffre · Journal of Advertising · 2008
"Regulating Sin" Across CulturesWolburg, Joyce M.; Venger, Olesya · Journal of Advertising · 2009
Repetition Variation Strategies for Narrative AdvertisingChang, Chingching · Journal of Advertising · 2009
Measuring Trust In AdvertisingSoh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill · Journal of Advertising · 2009
Commercials as Context for Other CommercialsPoncin, Ingrid; Derbaix, Christian · Journal of Advertising · 2009
Long Live Creative Media ChoiceDahlén, Micael; Friberg, Lars; Nilsson, Erik · Journal of Advertising · 2009