Brand marketing in transition
- 期刊名称Journal of Brand Management
- 作者Knox, Simon; Maklan, Stan
- 卷第6卷
- 期第1期
- 印刷ISSN1350-231X
- 电子ISSN1479-1803
- 文件大小1101.81KB
- 发表时间1998-9
- DOI10.1057/bm.1998.44
- 页码50-56
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