Brand perceptions and the exporter-importer relationship
- 期刊名称Journal of Brand Management
- 作者Lye, Ashley; Hamilton, Bob
- 卷第5卷
- 期第6期
- 印刷ISSN1350-231X
- 电子ISSN1479-1803
- 文件大小668.06KB
- 发表时间1998-7
- DOI10.1057/bm.1998.34
- 页码441-448
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