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Fundamentals of Advertising || Measuring advertising effectiveness I: theories of how advertising works

Fundamentals of Advertising || Measuring advertising effectiveness I: theories of how advertising works

WILMSHURST, J
  • 作者WILMSHURST, J
  • 文件大小1089.46KB
  • 发表时间1999
  • DOI10.1016/B978-0-7506-1562-4.50021-0
  • 页码316-336
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