Anatomy of Exchange
- 期刊名称Journal of Marketing Theory and Practice
- 作者Anderson, Wilton Thomas; Challagalla, Goutam N.; Mcfarland, Richard G.
- 卷第7卷
- 期第4期
- 印刷ISSN1069-6679
- 电子ISSN1944-7175
- 文件大小1744.75KB
- 发表时间1999-10
- DOI10.1080/10696679.1999.11501847
- 页码8-19
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