Public event networks: an application of marketing theory to sporting events
- 期刊名称European Journal of Marketing
- 作者Scott Erickson, G.; J. Kushner, Roland
- 卷第33卷
- 印刷ISSN0309-0566
- 文件大小115.23KB
- 发表时间1999-04
- DOI10.1108/03090569910253189
- 页码348-365
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