Examining the Longevity of New Agency Accounts: A Comparative Study of U.S. and U.K. Advertising Experiences
- 期刊名称Journal of Advertising
- 作者Mark Davies and Mel Prince
- 卷第28卷
- 期第4期
- 印刷ISSN0091-3367
- 文件大小2789.40KB
- 发表时间1999
- DOI10.2307/4189126
- 页码75-89
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