ANATOMY OF EXCHANGE
- 期刊名称Journal of Marketing Theory and Practice
- 作者Wilton Thomas Anderson, Goutam N. Challagalla and Richard G. McFarland
- 卷第7卷
- 期第4期
- 印刷ISSN1069-6679
- 文件大小2406.74KB
- 发表时间1999
- DOI10.2307/23232696
- 页码8-19
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