THE INCEPTION AND GROWTH OF THE "JOURNAL OF MARKETING THEORY AND PRACTICE"
- 期刊名称Journal of Marketing Theory and Practice
- 作者E. James Randall, Morgan P. Miles and Cindy H. Randall
- 卷第7卷
- 期第4期
- 印刷ISSN1069-6679
- 文件大小1020.06KB
- 发表时间1999
- DOI10.2307/23232695
- 页码1-7
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