The substitutability of brands
- 作者Gordon R. Foxall
- 卷第20卷
- 期第5期
- 印刷ISSN0143-6570
- 电子ISSN1099-1468
- 文件大小119.01KB
- 发表时间1999
- DOI10.1002/(sici)1099-1468(199908)20:5<241::aid-mde936>3.0.co;2-u
- 页码241-257
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