Strategic brand alliances: implications of ingredient branding for national and private label brands
- 期刊名称Journal of Product & Brand Management
- 作者Vaidyanathan, Rajiv; Aggarwal, Praveen
- 卷第9卷
- 期第4期
- 印刷ISSN1061-0421
- 文件大小322.30KB
- 发表时间2000-07
- DOI10.1108/10610420010344013
- 页码214-228
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