The Interactive Advertising Model
- 期刊名称Journal of Interactive Advertising
- 作者Rodgers, Shelly; Thorson, Esther
- 卷第1卷
- 期第1期
- 电子ISSN1525-2019
- 文件大小297.02KB
- 发表时间2000-09
- DOI10.1080/15252019.2000.10722043
- 页码41-60
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