Investing in Customer Equity
- 期刊名称Journal of Hospitality & Leisure Marketing
- 作者Kasavana, Michael L.; Knutson, Bonnie J.
- 卷第7卷
- 期第1期
- 印刷ISSN1050-7051
- 电子ISSN1541-0897
- 文件大小83.39KB
- 发表时间2000-01
- DOI10.1300/j150v07n01_05
- 页码63-74
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