JUST A MINUTEby Lynda Cowan
- 期刊名称Mathematics Teaching in the Middle School
- 作者Review by: Karen Dee Michalowicz
- 卷第5卷
- 期第5期
- 印刷ISSN1072-0839
- 文件大小1516.53KB
- 发表时间2000-01
- DOI10.2307/41180822
- 页码338-339
Identifying feelings elicited by advertisingDavid A. Aaker; Douglas M. Stayman; Richard Vezina · 1988
Implementing the concept of transformational advertisingDavid A. Aaker; Douglas M. Stayman · 1992
Strategy over the business cycleBriance Mascarenhas; David A. Aaker · 1989
Mobility barriers and strategic groupsBriance Mascarenhas; David A. Aaker · 1989
Consumer Evaluations of Brand ExtensionsDavid A. Aaker and Kevin Lane Keller · Journal of Marketing · 1990
The Value of Brand EquityAaker, David A. · 1992
Developing effective corporate consumer information programsDavid A. Aaker · 1982
Positioning your productDavid A. Aaker; J.Gary Shansby · 1982
Holdup: Implications for Investment and OrganizationBenjamin E. Hermalin · California Management Review · 2010
Antitrust EconomicsCarl Shapiro · California Management Review · 2010
Strategy-Making in Three ModesHenry Mintzberg · California Management Review · 1973
Simple Rules for Designing Business ModelsSayan Chatterjee · California Management Review · 2013
CoverCalifornia Management Review · 2010
Front MatterCalifornia Management Review · 2010
Table of ContentsCalifornia Management Review · 2010
CoverCalifornia Management Review · 2010