Marketing Mix Factors as Moderators of the Corporate Entrepreneurship - Business Performance Relationship - A Multistage, Multivariate Analysis
- 期刊名称Journal of Marketing Theory and Practice
- 作者Barrett, Hilton; Balloun, Joseph L.; Weinstein, Art
- 卷第8卷
- 期第2期
- 印刷ISSN1069-6679
- 电子ISSN1944-7175
- 文件大小1773.52KB
- 发表时间2000-04
- DOI10.1080/10696679.2000.11501868
- 页码50-62
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