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Extending Social Comparison: An Examination of the Unintended Consequences of Idealized Advertising Imagery

Extending Social Comparison: An Examination of the Unintended Consequences of Idealized Advertising Imagery

Charles S. Gulas and Kim McKeage
  • 期刊名称Journal of Advertising
  • 作者Charles S. Gulas and Kim McKeage
  • 卷第29卷
  • 期第2期
  • 印刷ISSN0091-3367
  • 文件大小2493.38KB
  • 发表时间2000
  • DOI10.2307/4189139
  • 页码17-28
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