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Integrating Branding Strategy across Markets: Building International Brand Architecture

Integrating Branding Strategy across Markets: Building International Brand Architecture

Susan P. Douglas, C. Samuel Craig and Edwin J. Nijssen
  • 期刊名称Journal of International Marketing
  • 作者Susan P. Douglas, C. Samuel Craig and Edwin J. Nijssen
  • 卷第9卷
  • 期第2期
  • 印刷ISSN1069-031X
  • 电子ISSN1547-7215
  • 文件大小2362.38KB
  • 发表时间2001
  • DOI10.2307/25048852
  • 页码97-114
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