Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion
- 期刊名称Journal of Marketing Research
- 作者Sonya A. Grier and Rohit Deshpandé
- 卷第38卷
- 期第2期
- 印刷ISSN0022-2437
- 文件大小1936.58KB
- 发表时间2001-05
- DOI10.2307/1558625
- 页码216-224
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