The effect of price bundling on consumer perceptions of value
- 期刊名称Journal of Services Marketing
- 作者Naylor, Gillian; Frank, Kimberly E.
- 卷第15卷
- 期第4期
- 印刷ISSN0887-6045
- 文件大小253.29KB
- 发表时间2001-07
- DOI10.1108/eum0000000005506
- 页码270-281
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