An evaluation of styles of IT support for marketing planning
- 期刊名称European Journal of Marketing
- 作者Wilson, Hugh N.; McDonald, Malcolm H.B.
- 卷第35卷
- 印刷ISSN0309-0566
- 文件大小465.06KB
- 发表时间2001-08
- DOI10.1108/eum0000000005727
- 页码815-842
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