Marketing Engineering || Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors
- 期刊名称Interfaces
- 作者Jehoshua Eliashberg, Sanjeev Swami, Charles B. Weinberg and Berend Wierenga
- 卷第31卷
- 期第3期
- 印刷ISSN0092-2102
- 电子ISSN1526-551X
- 文件大小2697.62KB
- 发表时间2001-0506
- DOI10.2307/25062706
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