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Competitive Cross-Couponing: A Comparison of French and U.S. Perspectives

Competitive Cross-Couponing: A Comparison of French and U.S. Perspectives

Collard, Christophe; Pustay, Michael; Roquilly, Christophe; Zardkoohi, Asghar
  • 期刊名称Journal of Public Policy & Marketing
  • 作者Collard, Christophe; Pustay, Michael; Roquilly, Christophe; Zardkoohi, Asghar
  • 卷第20卷
  • 期第1期
  • 印刷ISSN0743-9156
  • 文件大小73.88KB
  • 发表时间2001-03
  • DOI10.1509/jppm.20.1.64.17290
  • 页码64-72
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