Competitive Cross-Couponing: A Comparison of French and U.S. Perspectives
Collard, Christophe; Pustay, Michael; Roquilly, Christophe; Zardkoohi, Asghar
- 期刊名称Journal of Public Policy & Marketing
- 作者Collard, Christophe; Pustay, Michael; Roquilly, Christophe; Zardkoohi, Asghar
- 卷第20卷
- 期第1期
- 印刷ISSN0743-9156
- 文件大小73.88KB
- 发表时间2001-03
- DOI10.1509/jppm.20.1.64.17290
- 页码64-72