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Factors for Success in Customer Relationship Management (CRM) Systems

Factors for Success in Customer Relationship Management (CRM) Systems

Wilson, Hugh; Daniel, Elizabeth; McDonald, Malcolm

期刊名称Journal of Marketing Management
作者Wilson, Hugh; Daniel, Elizabeth; McDonald, Malcolm
卷第18卷
印刷ISSN0267-257X
电子ISSN1472-1376
文件大小177.44KB
发表时间2002-02
DOI10.1362/0267257022775918
页码193-219

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