The Advantages of Atypical Advertisements for Stereotyped Product Categories
- 期刊名称Journal of Current Issues & Research in Advertising
- 作者Stafford, Thomas F.; Stafford, Marla Royne
- 卷第24卷
- 期第1期
- 印刷ISSN1064-1734
- 电子ISSN2164-7313
- 文件大小1215.72KB
- 发表时间2002-03
- DOI10.1080/10641734.2002.10505125
- 页码25-37
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