Word‐of‐mouth marketing : beyond pester power
- 期刊名称Young Consumers
- 作者Procter, Joanne; Richards, Martyn
- 卷第3卷
- 期第3期
- 印刷ISSN1747-3616
- 文件大小208.97KB
- 发表时间2002-06
- DOI10.1108/17473610210813484
- 页码3-11
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