Designing Loyalty-Building Programs for Packaged Goods Brands
- 期刊名称Journal of Marketing Research
- 作者Roehm, Michelle L.; Pullins, Ellen Bolman; Roehm, Harper A.
- 卷第39卷
- 期第2期
- 印刷ISSN0022-2437
- 文件大小89.72KB
- 发表时间2002-05
- DOI10.1509/jmkr.39.2.202.19085
- 页码202-213
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