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Designing Loyalty-Building Programs for Packaged Goods Brands

Designing Loyalty-Building Programs for Packaged Goods Brands

Michelle L. Roehm, Ellen Bolman Pullins and Harper A. Roehm, Jr.

期刊名称Journal of Marketing Research
作者Michelle L. Roehm, Ellen Bolman Pullins and Harper A. Roehm, Jr.
卷第39卷
期第2期
印刷ISSN0022-2437
文件大小3407.76KB
发表时间2002-05
DOI10.2307/1558486
页码202-213

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