Tackling implementation impediments to marketing planning
- 期刊名称Marketing Intelligence & Planning
- 作者Simkin, Lyndon
- 卷第20卷
- 期第2期
- 印刷ISSN0263-4503
- 文件大小676.76KB
- 发表时间2002-04
- DOI10.1108/02634500210418545
- 页码120-126
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