When Are Stockpiled Products Consumed Faster? A Convenience-Salience Framework of Postpurchase Consumption Incidence and Quantity
Pierre Chandon and Brian Wansink
- 期刊名称Journal of Marketing Research
- 作者Pierre Chandon and Brian Wansink
- 卷第39卷
- 期第3期
- 印刷ISSN0022-2437
- 文件大小3510.41KB
- 发表时间2002-08
- DOI10.2307/1558597
- 页码321-335