A model of consumer response to two retail sales promotion techniques
- 作者Michel Laroche; Frank Pons; Nadia Zgolli; Marie-Cécile Cervellon; Chankon Kim
- 卷第56卷
- 期第7期
- 印刷ISSN0148-2963
- 文件大小203.96KB
- 发表时间2003
- DOI10.1016/s0148-2963(01)00249-1
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