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Conceptualizing health campaign strategies through the level of involvement

Conceptualizing health campaign strategies through the level of involvement

Kim, Yungwook
  • 期刊名称Corporate Communications: An International Journal
  • 作者Kim, Yungwook
  • 卷第8卷
  • 期第4期
  • 印刷ISSN1356-3289
  • 文件大小132.35KB
  • 发表时间2003-12
  • DOI10.1108/13563280310506421
  • 页码255-267
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