Editorial: Defining Interesting Research Problems
- 期刊名称Marketing Science
- 作者Shugan, Steven M.
- 卷第22卷
- 期第1期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小200.19KB
- 发表时间2003-02
- DOI10.1287/mksc.22.1.1.12848
- 页码1-15
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