Corporate branding in the new economy
- 期刊名称European Journal of Marketing
- 作者Leitch, Shirley; Richardson, Neil
- 卷第37卷
- 印刷ISSN0309-0566
- 文件大小339.62KB
- 发表时间2003-08
- DOI10.1108/03090560310477663
- 页码1065-1079
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