Equity in corporate co‐branding
- 期刊名称European Journal of Marketing
- 作者Motion, Judy; Leitch, Shirley; Brodie, Roderick J.
- 卷第37卷
- 印刷ISSN0309-0566
- 文件大小149.66KB
- 发表时间2003-08
- DOI10.1108/03090560310477672
- 页码1080-1094
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