Specific Investments in Marketing Relationships: Expropriation and Bonding Effects
- 期刊名称Journal of Marketing Research
- 作者Aksel I. Rokkan, Jan B. Heide and Kenneth H. Wathne
- 卷第40卷
- 期第2期
- 印刷ISSN0022-2437
- 文件大小3132.11KB
- 发表时间2003-05
- DOI10.2307/30038849
- 页码210-224
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