海量图书期刊资源,随时随地畅享阅读乐趣
Rethinking PR evaluationPuchan, Heike; Pieczka, Magda; L’Etang, Jacquie · Journal of Communication Management · 1995
Living “extreme”: Adventure sports, media and commercialisationPuchan, Heike · Journal of Communication Management · 2005
Diagnosing the distanceJacobs, Glenda · Corporate Communications: An International Journal · 2004
Sponsorship: perspectives on its strategic roleDolphin, Richard R. · Corporate Communications: An International Journal · 2003
Ethical branding and corporate reputationFan, Ying · Corporate Communications: An International Journal · 2005
Corporate image: an audience centred modelCornelissen, Joep · Corporate Communications: An International Journal · 2000
Online PR: emerging organisational practiceHurme, Pertti · Corporate Communications: An International Journal · 2001
Public relations research: a tripartite modelGrunig, Larissa A. · Corporate Communications: An International Journal · 2000
Organizational communication in Malaysia organizationsAbu Bakar, Hassan; Su Mustaffa, Che · Corporate Communications: An International Journal · 2013
Towards an inclusive evaluation methodologyNoble, Paul · Corporate Communications: An International Journal · 1999