Highly coupon and sale prone consumer: benefits beyond price savings

• 期刊名称Journal of Advertising Research
• 作者Garretson, Judith A.; Burton, Scot
• 卷第43卷
• 期第2期
• 印刷ISSN0021-8499
• 文件大小222.31KB
• 发表时间2003-06
• DOI10.2501/jar-43-2-162-172
• 页码162-172