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Domestic country bias, country-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach

Domestic country bias, country-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach

George Balabanis; Adamantios Diamantopoulos
  • 作者George Balabanis; Adamantios Diamantopoulos
  • 卷第32卷
  • 期第1期
  • 印刷ISSN0092-0703
  • 电子ISSN1552-7824
  • 文件大小1765.90KB
  • 发表时间2004
  • DOI10.1177/0092070303257644
  • 页码80-95
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