Brand Placement Recognition
- 期刊名称Journal of Promotion Management
- 作者Brennan, Ian; Babin, Laurie A.
- 卷第10卷
- 印刷ISSN1049-6491
- 电子ISSN1540-7594
- 文件大小146.99KB
- 发表时间2004-05-11
- DOI10.1300/j057v10n01_13
- 页码185-202
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